The good news is you have delirium

When you’re doing any sort of trade show, you need to do whatever you can to jazz up your booth.

Even if you’re lucky enough to get a great spot with high traffic, people are likely to pass by if you don’t catch their attention.

I’ve done a few of the larger (and smaller) wedding shows, and my booth layouts have gotten better, but they were still missing something.

I had a sign with my company name. It was better than nothing, but it contained no images, and did very little to stand out.

A lot of companies, especially the successful ones, had large, colourful banners. Making a banner large will get people’s attention from a distance, and if it is well designed, they’ll want to read it and try to figure out what your company does. And if it’s really well designed, you will catch them staring at it, giving you an opportunity to introduce yourself and talk business.

Last week, I spent a few days in Photoshop designing a banner for my company, Delirium Media. The image above is the end result from hours of designing and tweaking. If you click here, you can view a larger version. This banner will be proudly hanging at booth 43s at the Caboto Club during the Fall Wedding Event.