Fall vs winter wedding shows
Tuesday, September 30th, 2008Last week’s wedding show at the Caboto Club went very well for me. I had not done the fall show the last couple years, opting to just do the bigger show in January, but I guess I’ve found that bigger isn’t always better.
The first wedding show I ever did was actually the fall show. It’s been a while, but I don’t remember getting any bookings from it. Looking back, what could I have expected? I was new, had very little material to demo, and didn’t have the confidence and polish that I have today. My brochures and business cards are nicer, I have a a beautiful banner, I have much more material to demo, and my booth looks much better. Consequently, I had numerous engaging conversations with potential clients.
Go figure.
The winter show in January is much bigger, there’s no question about that, but one thing you can never predict is the weather.
Earlier this year in January, the Wedding Extravaganza got off to a roaring start on day 1, but overnight and into the morning of day 2, Windsor was tagged with a wicked snow storm. It got cold and nasty and the roads were very icy. Day 2 was a bomb. I don’t think we had even half the people we had from day 1. As a vendor, it’s tough paying $700+ for two days of booth space but really only getting 1.
Right now, I’m not sure what to do about the upcoming January ‘09 show. I’m tempted to wait until the week of the event and see what the weather report says. Of course, the selection of good booths could be very limited by then, or even entirely sold out. I will have to think about it over the next week or so.